What is brand? Brands are the fingerprints of a company. Designing new things and putting them into reality and also offering these to consumer’s fancy come with a wide-concept “brand”. A new product needs a marketing tool which makes it be seperated from other similar products. Brand is a sign of a company’s all properties. Brand shows the source of the product to the consumers; quality is the symbol of a good service and it’s a good advertising tool.

Why brand? Once upon a time, European textile companies could not stand agains Turkish textile companies and they had to leave from the market. Only companies who invested on brand and increased to a strong position in market, left. Does the same thing happen to us due to China? Recently, R&D studies are being performed in China, and quality is got out foreground insistingly by foregin investors’ encouragement; it’s obvious that sleeping giant is about to wake up soon... Yes, we must be strong enough not to fall down against him when he wakes up, we must protect our market shares in both national and international. The only way to do this is “brand”. Brand is the symbol of a good service, satisfaction. First we, and then our costumers should be aware of this; offering the low quality products which do not have a good service is nothing but a bullet that fired to the sectoral future of the textile. We are not too late for branding.

So what needs to be done? First, it has to be determined that which investing tools for brand are needed. While running through to the target with these investing tools, a good sale & marketing strategy and a team has to be created. Stock costs have to be determined and created depending on the stocks. A fashion understanding which could form future trends in new inventions and different designs, must exist. The most importantly, qualiy and a service which is fine with quality must be provided. Brand has to be supported with advertisements. Besides, listening to the consumer, being simple, understanding fast, brand keeping promises, speaking to all emotions, repeating the message have to be included in the brand.