What is brand? Brands are the fingerprints of a company. Designing new things and putting them into reality and also offering these to consumer’s fancy come with a wide-concept “brand”. A new product needs a marketing tool which makes it be seperated from other similar products. Brand is a sign of a company’s all properties. Brand shows the source of the product to the consumers; quality is the symbol of a good service and it’s a good advertising tool.

Why brand? Once upon a time, European textile companies could not stand agains Turkish textile companies and they had to leave from the market. Only companies who invested on brand and increased to a strong position in market, left. Does the same thing happen to us due to China? Recently, R&D studies are being performed in China, and quality is got out foreground insistingly by foregin investors’ encouragement; it’s obvious that sleeping giant is about to wake up soon... Yes, we must be strong enough not to fall down against him when he wakes up, we must protect our market shares in both national and international. The only way to do this is “brand”. Brand is the symbol of a good service, satisfaction. First we, and then our costumers should be aware of this; offering the low quality products which do not have a good service is nothing but a bullet that fired to the sectoral future of the textile. We are not too late for branding.

So what needs to be done? First, it has to be determined that which investing tools for brand are needed. While running through to the target with these investing tools, a good sale & marketing strategy and a team has to be created. Stock costs have to be determined and created depending on the stocks. A fashion understanding which could form future trends in new inventions and different designs, must exist. The most importantly, qualiy and a service which is fine with quality must be provided. Brand has to be supported with advertisements. Besides, listening to the consumer, being simple, understanding fast, brand keeping promises, speaking to all emotions, repeating the message have to be included in the brand.

Our company aspired the policies that mentioned below as a ISO 9001 Quality standarts follower.

PROTECTING AND INCREASING THE REPUTATION AND THE REGARD OF THE COMPANY

To maintain persistence of the company reputation, completing the works once and at the right time with the awareness of the quality. Working hard and meeting the expectations of employer and customer on time in order to be a company which is looked for all the time in everywhere.

FOLLOWING THE TECHNOLOGICAL AND SCIENTIFIC DEVELOPMENTS

Following technological and scientific developments in order to increase the quality level. Providing the education for employees and suppliers to make them learn the professional innovations.

PARTICIPATION OF ALL EMPLOYEES AND SUPPLIERS

Regarding the team work in order to provide quality, productivity and the increasement of the profitability. Making people in the organization aware of their responsibilities and tasks to put the quality level on the top.

SELECTION OF PERSONEL AND INTERNAL TRAINING

Accepting ideas as a quality policy of the company which is occured by experienced brain powers. Brining qualified people to the company. Hiring personel suitable to qualities inside of the instutional structure, not to work definition. Making new personel work with experienced, professional, qualified personels. After the training, giving the personel a responsibility and authorization in the organization.

BENEFICIAL TO THE COUNTRY AND DEVELOP CONTINUOUSLY

Our company has made a principle to be beneficial not nonly to government works but also to the country. Making all sections inside of the instutional structure maintain this principle. Our company’s aim is to be a world-wide company which is known in international area and gets turnover from international incomes.

PROTECTING THE NATURAL ENVIRONMENT

Taking the precautions to decrease the effects to the environment to minimum level during the planning and performing the works. Being a model company by creating an efficient awareness of the environment.

THE HEALTH OF THE WORKERS AND WORK SAFETY

Paying attention on the workers’ health and work safety. Working proper to laws and regulations related with all works.